3. Buying online brings about convenience
Purchasing online brings about satisfaction because we do not have to alter our schedule to create time for purchasing our cosmetic products. We can buy online while relaxing in our bed while eating, or even while we are commuting to work or back home from work. The convenience means that we buy while relaxed and so we can make the best buying decision.
4. Buying cosmetics online is affordable
Online stores are known to sell products cheaper than physical stores. Why? To begin with, for a physical shop, the owner has to rent out the premises, partition the place and design the shop to be convenient for selling cosmetics, pay for licenses, and employ staffs ranging from cashiers, salespeople, and even security personnel. All this are expenses that have to be factored by the entrepreneur in his pricing to get a profit. For online cosmetic shops, such expenses are not there, and so the prices are affordable. Online stores target a global market, and so they make the huge sell and so they can lower their prices as a result of economies of scale.